Add Value

Wave of Taste, second stop

Rooftop Red Bull Regio Office, Frankfurt. The balance between high-contrast colours and clear, geometric shapes, a light, vital and mainly stripped down kitchen: This is how the idea for the ‘second stop’ of the ‘Wave of Taste’ came about. In the end, a well thought-out, urban room and catering concept was created, implemented by six companies in the culinary and event industry.

“The challenge consisted in being able to present two equally-large locations at the same time – indoor and outdoor. Hence, we worked out two drafts in conjunction with Party Rent: In case weather conditions were less than ideal, we would be able to relocate the event to Red Bull’s premises within a very short period of time. Even though it is exciting, we hoped, of course, that the weather would be good,” said event architect Manuel Maier from Freibauten. “And it was!” Over a total area of 350 m², spread across two roof terraces in the middle of Frankfurt’s inner city, the scene of a young, urban and contemporary Open Air concept was offered: The large, round bar and even the sit-in and bistro area look stylish and purist. In contrast, the Red Bull bar was also arranged in a street style and in an iconic manner along with the ‘Roof Garden’, in which the evening’s last rays of sunshine could be enjoyed in sunbeds.

‘Taste handwork’ is the name of the communication brand of the gastronomical outlets of the Villa Rothschild and Falkenstein Grand. ‘Wave of Taste’ presents the cooperative concept that the initiators, together with event florist Dürr, Formzwei, Freibauten and Party Rent, follow, now along the Main as well after Stuttgart: These professionals wish to sweep away and inspire the scene with their actions using the skills of their respective craft.

Quality for your event

The Party Rent Group is a Europe-wide events supplier with 24 branches and about 950 employees in 9 countries. We have been implementing holistic design concepts for events for more than 25 years, combined with a logistics service tailored to the needs of the events industry. Our promise: the perfect atmosphere.

Contact