Exhibition events

A digital take on event supplies

Party Rent at Best of Events 2017

Best of Events - each year this event marks the start to a new event year. Focus in 2017: Digitalisation. A theme that has captured the market trend and that of the exhibitors. Many booths presented new developments on virtual reality, mobile communication and social media. As an expert partner of BOE, Party Rent has an excellent reference.

Christoph Bovenkerk, spokesman for the event supplier feels that this focal point is a good choice: “I think that guests will continue to prefer to sit on a real chair rather than on a virtual one. But even if we offer a similar product, this does not mean that we are not using digitalisation for our own purposes. On the contrary: we have a strong commitment to further digitalise the service concerning our core services and thereby create value for event planners”. Thanks to its interdisciplinary access and the cross-section of visitors, BOE is the perfect platform to provide this: “Whether inspiration tools in the design phase, improved order processes via the online shop, visuals for space planning or training videos for more efficient event logistics, in all phases of the event management process, we leverage optimisation potentials through digitalisation.”

As an expert partner, Party Rent has a special relationship with BOE. The demands for our own performance in Dortmund is high. For this reason, based on the trade fair’s umbrella theme, Party Rent initiated BOE’s first Instawalk - a type of boardwalk for passionate Instagrammers to post their impressions on the two trade fair days in Dortmund under one hashtag. The reach generated in this way temporarily made #BOE17 a trending topic on social media.

After two days in Dortmund, Party Rent draws a positive conclusion regarding the trade fair: “BOE has become even more professional. At the visitor as well as exhibitor level. Even we were surprised about the many guests from Southern Germany. Obviously, the public visiting the trade fair always tends to be more regional in nature, but the commuter belt has expanded continuously in recent years. This makes the trade fair interesting to all colleagues of the Party Rent Group. We are very pleased with the capacity utilisation and quality of discussion at the booth. Our booth concept that we newly developed in the last year, consisting of a bistro, gallery and private areas is working well for us”.

Quality for your event

The Party Rent Group is a Europe-wide events supplier with 24 branches and about 950 employees in 9 countries. We have been implementing holistic design concepts for events for more than 25 years, combined with a logistics service tailored to the needs of the events industry. Our promise: the perfect atmosphere.

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