Design furniture for digital rock stars
Online Marketing Rockstars Festival 2016
Five of the famous Eames lounge chairs were presented on the 60-metre stage for the stars to make themselves comfortable in front of an audience of thousands. There was a festival atmosphere in the Hamburg exhibition hall. But there were no bands playing here, no tents ... and yet plenty of rock stars were wandering around - online marketing rock stars.
In just five years, the OMR Festival has evolved into one of the hottest digital marketing platforms. Starting with just 200 visitors in 2011, the event had 16,500 visitors by 2016, and this development is also accompanied by the increasingly sophisticated logistics for the major events. Party Rent supported the online marketing rock stars as general outfitter: furniture for the reception and lounge areas, food outlets, most of the exhibition stands, dressing rooms and, of course, the Eames loungers for the big stage were set up and modified during evening and night shifts in 18,000 m² of exhibition space.
To reflect the look and feel of the young and hip festival, designer furniture created by well-known manufacturers was given preference and integrated into the overall concept, which the online marketing rock stars and Party Rent have been developing since September 2015. Jan-Christoph Ziolek, who supervised the project for Party Rent, commented: "I got in touch with the OMR through a mutual friend. When we talked about our expectations and the requirements of the festival, it soon became clear that we would work together well. We discussed and toyed with many different ideas for the setting. The “colourful” result perfectly fits in with the character of the OMR. Now we are starting the next round for 2017."
Quality for your event
The Party Rent Group is a Europe-wide events supplier with 24 branches and about 950 employees in 9 countries. We have been implementing holistic design concepts for events for more than 25 years, combined with a logistics service tailored to the needs of the events industry. Our promise: the perfect atmosphere.









