Award ceremony in the cruise ship terminal
Auto Trophy in the Cruise Center Altona
The cars were the stars of the evening here. Once a year, the Auto Trophy presents the winner of the competition for the “World’s Best Cars”. High-profile guests from the automobile industry were invited to the 28th edition of the reader’s prize awarded by the Auto Zeitung magazine. The Gala again took place in Hamburg’s Cruise Center Altona.
The organising agency, events4brands, collaborated with Party Rent for the second time in organising the award ceremony with a large number of categories. A concept that provided space for more than 200 guests to enjoy the evening on white leather chairs was developed jointly. In the glass building of the futuristic cruise ship terminal, guests could follow the award ceremony from their dinner tables while watching harbour operations in the background. Guests staying late could also watch the goings-on from the white leather lounge, which – true to its name – wound its way continuously through the location. The modern club bar rounded off the aesthetic overall picture of the room allowing the stars of the evening to be shown off in a modern and exclusive atmosphere.
Quality for your event
The Party Rent Group is a Europe-wide events supplier with 24 branches and about 950 employees in 9 countries. We have been implementing holistic design concepts for events for more than 25 years, combined with a logistics service tailored to the needs of the events industry. Our promise: the perfect atmosphere.





